About me…
As a communications and marketing professional, with an undernourished creative streak, I feel I should be writing more – to practice the skill and motivate myself to be more inquisitive. Hence this blog page.
Josef's blog
Classy, yet affordable
Content is king…if you do it right, that is.
Content marketing is fast becoming a crucial and central technique for many companies, with 38.5% of marketers making content their main focus in 2013.
Thatcher: divisive to the end
Margaret Thatcher’s death does not make me happy. I don’t really understand what the point of celebrating would be, as the ripples on the water that she caused continue to spread.
To app or not to app? That’s the question.
So what should the mobile-savvy digital marketer prioritise? Creating a useful app with added functionality, or making sure that the company website is designed to work well on a smartphone?
Can I Pin it? Yes you can!
With almost 50 million registered ‘Pinners’, most marketing professionals would probably be cautious to dismiss Pinterest as a business tool, whether they like it or not.
Cardinal sin: good bye and good riddance Keith O’Brien
Given the circumstances of Keith O’Brien’s fall from grace, it would have been nice if he’d had the guts to address the issue of his remarkable hypocrisy.
Put Your Paws Up If You're A Gaga Superfan
Reblogged from lgbticons: We’re developing a profile piece on Lady Gaga and are looking for superfans to interview. We’ll be focussing on her role as an ambassador for the LGBT Continue reading
Why We Should Thank Our Lucky Stars For Madonna
“Why is it that these women have forgotten how great it was to have a role model that not only stuck it to the man, but then stuck it to herself, in herself and tasted it as if to say how dare you moderate my sexuality?”
Have *you* met ‘the One’ yet?
I came across ‘the One’ the other day and was instantly struck down with phone envy, measuring a spotty-faced, Nintendo-playing 10 on the geek scale.
Open Letter to Archbishop Vincent Nichols
She not only highlights the absurdity of the Catholic church’s stance on same-sex marriage and forceful anti-gay campaigning, but also quite rightly questions its priorities and practices in general.
Search engine optimisation 101
Essentially, SEO is about making your online content as easy to find as possible. Like Facebook’s EdgeRank, search engines use algorithms to calculate the relevance of your content in relation to a web search.
